60-Hour Self-Paced Online Business 101: Marketing and Branding Course for Yoga Teachers

Certifications

You'll get a certificate of completion when you finish the course. This course also counts as 60 hours of CE (continuing education credit) with Yoga Alliance and is one of the modules of Yoga Academy International's 300-hour YTT.

How the course works

Do this once a week or in your own time. Each week you will have worksheets and homework to complete in order to put concepts into practice. All modules will be recorded and can be done at your own pace. You have lifetime access to the course and can complete it in your own time. You can also finish the course in three days. Please send an inquiry for more information. Each week, you will dive into a new area of branding, marketing, and email growth. Here is how it is laid out:

Week 1: Build your brand foundation

Discover your niche, define your ideal client, and create a cohesive brand story that speaks to your audience.

Week 2: Visual branding and marketing strategy

Get your visual identity (colors, fonts, logo) with a clear, authentic marketing plan. You will cover social media, content calendars, and more.

Week 3: Grow your email list

Learn the secrets to growing a targeted, engaged email list using lead magnets and opt-in pages that convert.

Week 4: Launch and scale

Create a launch plan for your next program or product and build a sales funnel that turns followers into paying clients.

Course information

In this course, you will enhance your professional brand in a way that feels aligned with you and your business. Yoga Academy International will help you define your perfect client (if you have not already), build a sustainable brand that speaks to them, and create attention-grabbing and professional landing pages, emails, and templates to help you achieve your business goals. By the end of this course, you will start growing your email list and develop a powerful marketing strategy to turn followers into loyal clients.

This course is not just for yoga teachers and coaches, it is for all entrepreneurs ready to scale their business. You know you have something special to offer, but does getting seen, heard, and paid feel overwhelming? Maybe you are constantly posting on social media, but nothing seems to stick. You can change this. This four-week marketing and branding course will give you an edge in the wellness sphere and help you become more profitable. This course is specifically designed for yoga teachers, wellness coaches, and creative entrepreneurs just like you. By the end of this course, you will:

• Create a magnetic brand: You will define your brand’s core identity and visual look and feel (colors, fonts, logo) so it resonates deeply with your ideal clients.
• Develop marketing strategies: Learn how to plan content, build an engaged community, and get visible without feeling sleazy or salesy
• Growing a profitable email list: Your e-mail list is your most valuable business asset. You will get step-by-step guidance on creating lead magnets, creating engaging emails, and nurturing subscribers
• Launch and scale: Plan, launch, and grow your business and start making the money you deserve, doing what you love

This is a "hands-on" course. You will not only learn the strategies but also put them into action right away so you can start seeing results from day one. What you will get out of the course is first and foremost, hands-on Implementation. You will be putting strategy into practice. You will get no fluff, just real strategies that work. You will leave each module with practical steps to take immediately. This course is tailored to yoga teachers, coaches, and mindful entrepreneurs. Designed specifically for wellness professionals, with relevant examples and guidance.

Like all of the courses at Yoga Academy International, you will find a community focus. Even though this course is online, you will still get a community of like-minded yoga teachers and entrepreneurs who are building their brands alongside you. They will be with you as sounding boards and offer feedback and encouragement. The methods have been tested and proven. You will get the marketing and branding strategies they have used to successfully scale their own yoga business and email list over the last 15 years.

Who is it for?

• Yoga teachers and personal trainers: want to attract more students for classes, retreats, or teacher trainings
• Coaches: ready to scale your business and create a brand that reflects your soul’s mission
• Entrepreneurs: Tired of the overwhelm that comes with trying to grow an online presence and email list but not knowing where to start

Modules

• Creating a magnetic brand: Defining your ideal client and serving them
• Marketing strategy: Creating a beautiful brand that stands out and is true to you
• Email growth: Getting people to sign up for your email list and keep them engaging
• Launch and sales: E-mail sales and funnels that sell